Came across this company for the first time today.
I was thrown off by the interface for a moment because it looked so much like Amazon.com. But at least there was an immediate explanation for that.
What surprises me is how similar it is to Google, in the sense that it offers search engine services, has a downloadable toolbar that stops pop-up ads, and also had a number of other data services available. And it's owned by Amazon?! Who knew.